WHAT IS DEADSTOCK FABRIC?
Deadstock fabric is any fabric that isn't being used for its original purpose or order fulfilment. Basically it is surplus textile stock.
With pressure to compete with low cost clothing, designers are often encouraged to order more fabric than they actually need to receive a reduction in price for buying in bulk. Brands may therefore order too much or mills might produce incorrect colours, faulty or flawed fabrics. The result is then un-wanted, un-used stock sitting in a warehouse somewhere.
IT IS ONLY ONE PART OF OUR SUSTAINABILITY PLAN
It’s important however to understand that not all deadstock fabrics are made from sustainable materials. Although it can reduce waste it is estimated that 60-70 percent of apparel textiles are made of synthetics, including polyester, nylon and acrylic. These polluting fabrics are not biodegradable. We choose to work with natural fibres such as organic cotton, linen, wool and silk which are compostable and therefore kinder to the environment.
Utilising deadstock fabrics is just one part of the sustainability solution. We have estimated that roughly 30% of the fabric we purchase is sourced from deadstock.
CUSTOMISABLE IS A BETTER OPTION
We want your clothes to last which is why we encourage our customers to look after their garments and to choose season-less essential items. We are committed to producing quality clothing. We are excited to be launching our silk sleepwear and loungewear range next month, where individual garments will be made to order, based on your preferences from an all-inclusive size range and customisable options. Our aim is always less waste. We know better and now you can choose better.
machine washable silk sleepwear is launching soon