Every collection has a starting point. For me, it has always been the fabric.
After many years spent designing and producing garments, I have learned that when material is chosen well, much of the work is already done. Fit becomes more natural, construction becomes simpler, pieces feel better on the body and last longer in a wardrobe. It’s a quiet principle, but it shapes everything I do.
Before sketching shapes or planning a range, I’m thinking about the materials I want to work with - testing fabrics, seeing how they feel, how they fall, how they move and how they behave after each wear and wash. Fabric isn’t a final styling decision; it is the foundation everything else is built on.
From Fibre to Form
Starting with fabric naturally leads to trans-seasonal design. Our pieces are created to layer, to adapt to shifting temperatures and to remain relevant beyond a single season. I’m not interested in clothing that belongs to a moment. I want to make pieces that belong in your wardrobe for years, pieces that fit well and feel good.
Our next collection is built around natural fibres selected for softness, breathability, durability and sustainability. We have chosen cupro for fluidity and gentle structure, linen for texture, strength and ease, and combed cotton jersey for its premium quality and comfort.
Why Material Matters
When fabric leads, carefully planned pattern-cutting and construction follow. Seams are placed to sit comfortably on the body, shapes are refined for aesthetics and movement, and finishes are chosen to support both style and function.
Our focus is considered design, keeping attention where it should be: on how clothing feels to live in. We want our customers to feel good in what they wear.
A Slower Way of Working
Working this way takes time. Fabrics are handled, washed, tested and worn before decisions are made. Proportions are adjusted and finishing details refined. Nothing is rushed. It’s a slower process, but it leads to garments that earn their place in a wardrobe - pieces that are worn often, cared for and kept.
Returning to the Essentials
Fabric influences shape, guides construction and quietly directs every design decision. In the weeks ahead, I’ll share more of the process - follow along on Instagram or subscribe to our newsletter for updates and early access.